Something that wastes untold amounts of time is ambiguity. I even had the experience with ChatGPT where the “truth” was “no,” but the answer I got started with “yes.” Obviously, that type of discrepancy is significant and could yield problems if uncritically taken as accurate.
When running a business, it’s important to share information and not make anyone feel stupid or careless. Correspondingly, you want to communicate information in a way that doesn’t contribute ambiguity or confusion.
Nowadays, there is a proliferation of stuff. Call it “content” all you want. I can clearly see that it’s waste. Junk. Refuse.
Amid this sea of garbage, there are doubtlessly useful words. Kinda like how the ocean has pearls in it. But it’s mostly not pearls.
Similarly, when you go to refine your messages, focus on being _concise_. The entire point of digitizing so much was to increase efficiency. Adding excess words is quite literally being inefficient.
Using Freudian language, the ego denotes a sort of baseline state of a personality, but that’s not the usage I wish to convey here. Here, I wish to mean “ego” in the more colloquial sense to convey arrogance.
Always — but especially when running your own business — projecting a small ego is essential. Customers want to accomplish some goal (we hope!), and they look to vendors to provide solutions. A narcissistic ego is a distraction that doesn’t really do your customers any good.