Something that wastes untold amounts of time is ambiguity. I even had the experience with ChatGPT where the “truth” was “no,” but the answer I got started with “yes.” Obviously, that type of discrepancy is significant and could yield problems if uncritically taken as accurate.
When running a business, it’s important to share information and not make anyone feel stupid or careless. Correspondingly, you want to communicate information in a way that doesn’t contribute ambiguity or confusion.
Nowadays, there is a proliferation of stuff. Call it “content” all you want. I can clearly see that it’s waste. Junk. Refuse.
Amid this sea of garbage, there are doubtlessly useful words. Kinda like how the ocean has pearls in it. But it’s mostly not pearls.
Similarly, when you go to refine your messages, focus on being _concise_. The entire point of digitizing so much was to increase efficiency. Adding excess words is quite literally being inefficient.
There’s a saying, “the customer is always right,” which may be true from a customer service standpoint, but that’s not the whole truth. As a vendor, it is your duty to be the expert in that. You gotta know how to best use it, how it fits your use case, and etc.
Maybe once upon a time, your sole job was selling, but those days are over. Nowadays, sales is much more consultative, and the expectation is that you, as the seller, will help buyers discover the right solution for their needs.
To be successful in business, you need satisfied customers who say good things about you. Tricking buyers into a sale was a pretty crappy model, and it’s completely unsustainable. The name of the game is helping buyers.