Nowadays, there is a proliferation of stuff. Call it “content” all you want. I can clearly see that it’s waste. Junk. Refuse.
Amid this sea of garbage, there are doubtlessly useful words. Kinda like how the ocean has pearls in it. But it’s mostly not pearls.
Similarly, when you go to refine your messages, focus on being _concise_. The entire point of digitizing so much was to increase efficiency. Adding excess words is quite literally being inefficient.
The most profound innovations tend to come from people observing and judging. Many people see the same data, but then one person makes an observation about it and changes the course of history.
In order to make profound revelations, it’s crucial to observe and analyze so that you can judge effectively.
There’s a saying, “the customer is always right,” which may be true from a customer service standpoint, but that’s not the whole truth. As a vendor, it is your duty to be the expert in that. You gotta know how to best use it, how it fits your use case, and etc.
Maybe once upon a time, your sole job was selling, but those days are over. Nowadays, sales is much more consultative, and the expectation is that you, as the seller, will help buyers discover the right solution for their needs.
To be successful in business, you need satisfied customers who say good things about you. Tricking buyers into a sale was a pretty crappy model, and it’s completely unsustainable. The name of the game is helping buyers.