Sales is essential to success. Nowadays, a prevailing notion is that AI can and will do everything, but selling is primarily a “soft skill” that relies heavily on adapting to subtle cues—not exactly AI’s forte.
Running a business entails selling. In fact, every company relies on sales. Even in businesses that ostensibly rely on other roles, like product development and support, those roles are ultimately supporting sales; giving sales something to sell and helping the customers.
When building a business of any size, it’s essential to sell something. I see discussions around “PMF” as entrepreneurs seek to identify markets, but an extremely important facet of that is remembering that when a product fits a market, there is still work to be done. Specifically, even when PMF is achieved from the product standpoint, somebody still needs to sell it, which is likely to kick off new rounds of: feature requests, revisions, advertising/marketing, customer profiling, and so on.